South Florida SEO Meetup: SEO and Analytics

Written on February 23, 2008 – 4:24 pm | by Dave |

So I went to this South Florida SEO Meetup and I loved it. Really cool people, really cool topic: SEO and Analytics, a shotgun wedding.

First half of the presentation was about the reasons why SEO and Analytics should always work together. The second half was a case history to show how Omniture (the most powerful - and expensive - analytic tool available) works. I personally never saw Omniture before and I have to say that I was simply amazed. It’s unbelievable how deep you can go in the analysis of your traffic. It’s almost scary.

Now I’m really excited about the next meeting, it will be just a gathering meeting, but it will still be great meeting really interesting people again. I also had the idea of doing a live broadcast of it next time, probably using Yahoo! Live, and possibly I’ll try to record them as well and post them online for archive purposes. So stay tuned!

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