Archive for the ‘PPC’ Category
Thursday, May 8th, 2008 |
Yesterday I went to the PPC Meetup here in Pompano Beach, and the topic of the day was keyword research. We analyzed some very good keyword research tools, like KeywordSpy (affiliate link), Spyfu, Hexatrack and few other tools.
Most of this tool let you find out (or at least they try) what keywords your competition is bidding on. If on one hand is true that more competition it means higher bids, it’s also true that if big fishes are bidding on certain keywords they probably made their researches before doing that and they are profitable.
Anyway I decided to create a simple list of what I think are really useful keyword research and elaboration tools.
Keywords Research Tools
They give you an idea of what your competition is bidding on and who is your competition for a certain keyword or niche.
Keywords Combination Tools
They help you creating a broader keywords selection mixing up different keywords. For example you can automatically associate your keyword “Car Dealer” with a list of cities and the results will be like “Car Dealer Chicago”, “Car Dealer Los Angeles”, etc. This is very helpful to hit the long tail.
If you need a free tool very similar to SpeedPPC send me a message and I’ll hook you up. (edit: my email is dave -@- themostreadpage.com )
Keywords Suggestion Tools
Of course there are tons of tools out there but these are the ones I mainly use.
Posted in PPC | 1 Comment »
Friday, April 11th, 2008 |
It’s not a big change this turn around but it’s still a nice improvement for the Adwords Conversion Tracking tool.
As described on their page:
As part of this redesign, you’ll notice that you can now name and describe the types of conversions that you wish to have tracked by defining actions. You can classify each action as one of 5 separate types: Purchase, Lead, Signup, Pageview, and Other.
Defining actions when setting up conversion tracking makes it easier to measure the performance of your AdWords’ campaigns and to use other AdWords advertising tools and options, including the Conversion Optimizer.
We’ve also integrated conversion data more tightly into the existing AdWords reporting framework, making it easier for you to access this key performance information.
Well now I just need some conversion to test it out 
Posted in PPC | No Comments »
Wednesday, February 7th, 2007 |
After looking around on blogs (Poor SEM), chats and forums I decided to try to make some money doing arbitrage.
Arbitrage is essentially buying cheap traffic on PPC networks and selling high paid traffic on PPC networks. If your landing page is well done and your keywork research is good enough you should make easy money. That’s what i read.
The reality is quite different. Isn’t that easy to create a really effective landing page, and isn’t that easy find cheap keywords to buy traffic and high paid keywords to sell it. So where is the promised easy money? Right now I’m still “testing” (a nice way to say that I’m loosing money) and I don’t know how long it will take before I’ll start to have a stable income. I’m not talking about a big amount of money, I just want a stable amount of money, enough stable that will let me calculate an accurate estimate of the ROI (Return on Investment).
Lets see if I can make it.
After 4 days of testing the balance is 10% of lost… It could be worst, I know, but it could be much better. The main problem I found was that the test has been made on a not enough well paid keyword, so with my CTR (about the 28%) I cannot cove the expenses. I have a better landing page for a better paid keyword but I still have problems generating the traffic with Adwords.
That’s probably my goal for the next two days, bringing traffic to that page to see how much is its CTR and if I found a good keyword to work with.
Posted in Making Money, PPC | No Comments »
